Here she discusses her inspirations, new collection and future plans with The Tip.

How did you get into fashion?
I got into fashion around the age of 5 or 6 and I had a strong obsession with Vogue. I would do anything to get the monthly issues; that often included washing the car, cleaning the house, anything at all. As I grew older I started making sculptures and that soon evolved into designing women’s wear.

What made you choose to create ethical garments?
I have always had a strong interest in conservation and the biodiversity of our planet. I had the opportunity of attending a talk by Katharine Hamnett highlighting the impact of the cotton industry on biodiversity. Hearing about the harmful effects of the manufacturing process made me realise that my designs could never truly be beautiful unless I considerate of the plight of the environment when creating them.

You have a very strong aesthetic that resonates throughout your line. What inspires your designs, especially your SS10 collection?
If I had to describe my aesthetic in three words they would be sculptural, illustrated and fashion. The sculptural element relates to the way I cut fabrics and how I manipulate them when making a design. I cut my fabric into geometric shapes making sure that I use 100% of my material. That may mean incorporating leftover pieces into the other looks in the collection. My illustrations are quite unique and truly reflect who I am as a designer. They tend to be quite detailed, almost like architectural structures. Lastly, I believe it is important my clothes are fashion forward and desirable regardless of what fabrics I use. Ethical fashion should be just that, fashionable.

My Spring/Summer 2010 collection is called The Pyramora and it was inspired by the pyramids and the coral reef. The merger of the two really intrigued me and that is what gave birth to this collection.

Your London Fashion Week debut was in 2008. What was that like?
It was great! I was amazing to finally get the opportunity to showcase your work. I was showing with other talented designers and we all felt honoured to be showing our work. A friend of mine Patrick Wolfe created the soundtrack for the show, which was amazing. I think overall it was a fantastic way to launch my brand.

What are your plans for the future?
I think my main aim is to grow the brand because ultimately what I really want is for people to buy ethical fashion. The response to my work has been amazing so far and I hope to continue to appeal to a wide array of people. I am currently working with some really amazing musicians and it is exciting to see extremely talented people show interest in my line. I have also been asked to show at Zagreb Fashion Week in Croatia, which I can wait to do. I am keeping my fingers crossed and hoping for the best.

You can see more of Ada’s work at www.adaz.co.uk

Aishat Hassan is a budding writer currently living in Birmingham. She has a passion for poetry and fiction writing and shares her work on her blog.