Men in this area are being educated via posters and advertisements on public transport and specifically placed above urinals. The campaign aims to remove the continuous barrage of excuses and misconceived explanations that are used to condone rape.
One of the ads shows a picture of a women passed out, comforted by bottles of alcohol lined up next to her. Underneath is text that powerfully says "Just because she isn't saying no, doesn't mean she is saying yes." Another states "Just because you help her home, doesn't mean you should help yourself". This is accompanied by an image of a women being helped into a taxi by a man.
Most groups deal with the aftermath of the rape happening and as much as these groups are useful, they don’t challenge the perceptions. This campaign aims to tackle the problem at the root, attempting to reveal common misunderstandings about what constitutes as explicit consent.
The adverts are there to dismiss the "she was asking for it" culture.There is a fine line of consent, that is no doubt often blurred, but I believe this is a starting point towards making haziness redundant. What do you think, are campaigns like this going to make any difference in the slightest?
